Your fractional, interim, and project-based partner for Growth, Marketing, Alliances, Event Attendance and Personal Branding, turning strategy into action and ambition into results.
Success doesn’t happen by chance, it happens by design. At Define It Agency, we believe every business needs a clear, strategic foundation before taking action.
Define It Agency was founded with a clear mission: to help businesses grow smarter, move faster, and avoid costly missteps. Our approach is rooted in a balance of action and strategy, helping our clients take bold steps while ensuring they have a clear, well-defined path to success.
We work with ambitious businesses that refuse to settle. Whether you’re scaling your marketing strategy, building game-changing partnerships, or making an impact at industry events, we provide the expertise, strategy, and execution to accelerate your growth.
At Define It Agency, we believe sustainable growth isn’t a lucky break, it’s the result of strategic alignment across five essential levers:
Together, these pillars form the growth engine of any high-performing business.
If these elements aren’t defined together, they’re pulling in different directions.
That’s where growth stalls. Silos form. Momentum fades.
Define It is more than a name, it’s the critical phase where direction is set, silos are broken, and your teams align.
Without clear alignment, your business might grow, but never scale.
With the Define phase done right?
You unlock the power of long-term, sustainable growth.
We sit at the intersection of strategy and execution, ensuring our clients have the right plans, partnerships, and positioning to thrive.
Revenue isn’t luck—it’s strategy. We help businesses unlock growth through data-driven insights, leadership coaching, and high-impact commercial execution.
Marketing should be a growth engine, not just an expense. We sharpen your brand, amplify your voice, and drive measurable impact.
Growth doesn’t happen in isolation. We help businesses build powerful partnerships, structure effective collaborations, and maximise commercial success.
Most companies attend industry events. Few own the room.
Showing up is one thing, but showing up with impact is what drives real results. That’s where we come in.
Personal brands receive 561% more engagement than company posts. If you’re not leveraging your personal brand, you’re leaving money on the table. Work with us to define your strategy and execute it authentically.
We specialise in cloud, SaaS, and IaaS, so we get your world, your challenges, and your opportunity.
We’ve led marketing, sales, and alliances teams, so we know how to align them.
We move fast, focus on outcomes, and don’t waste a single hour.
We listen, we challenge, and we build with you, not just for you.
Why Choose Us?
At Define It Agency, we operate at the intersection of strategy and execution, ensuring that our clients have the right plans, partnerships, and positioning to thrive. Our core services span three critical areas:
Tailored Solutions
Proven Expertise
Data-Driven Results
Innovative Strategies
Testimonials
Our work speaks for itself, but our clients say it best.
From growth strategy and marketing to partnerships and event delivery, we don’t just show up, we make it happen. Here’s what some of the businesses we’ve supported had to say about working with Define It Agency.
Global Technology Services Provider
"I love this campaign. It’s spot on, completely aligned with our growth and acquisition goals."
IaaS Company
"Define It is genius, isn’t it? I didn’t even realise I needed it, until I heard it."
Global Consulting Firm
"When Sophie and her team are involved, I know nothing can go wrong without being immediately under control. If you’re making bold moves, this is the team you want beside you."
Management Consulting Firm
"We trust you completely, and that’s not something I say lightly."
"Define It Agency / Sophie joined us to provide a much needed independent review and reshape of our approach to working with our partners. Their work was fast paced, thorough and set the foundations for our strategy of more effective partnerships for growth. The bonus – working with Sophie was a genuine pleasure!"