At Define It Agency, we are a team of strategic thinkers, creative doers, and growth accelerators. With a bias for action and a commitment to impact, we help businesses move from ambition to execution.
CEO & Founder
Sophie is the driving force behind Define It Agency, bringing years of experience in strategic alliances, marketing, and business growth. Having secured over $1M in partner funding, built high-performing go-to-market strategies, and advised leading global brands, Sophie leads with a results-driven mindset. She founded Define It Agency to help businesses scale smarter, maximize opportunities, and execute strategies that deliver real commercial impact.
Non-Executive Director & VP of Growth Practice
Cohan plays a dual role at Define It Agency, heading up our Growth Practice while also serving as our Non-Executive Director. As a founding member, he works alongside Sophie to shape the agency’s direction, ensure scalability, and lay the foundation for long-term impact. With a proven track record in driving revenue, commercial strategy, and partnership ecosystems, Cohan ensures our clients receive market-leading guidance on alliances, sales acceleration, and sustainable growth strategies.
Social Media & Content Creator
Emma is the creative engine behind Define It Agency’s content strategy. With a sharp eye for digital storytelling, she ensures brands connect authentically with their audiences across all platforms. From crafting high-impact social campaigns to supporting our clients with every form of social content, Emma brings ideas to life.
She leads the way when it comes to turning video into visibility, whether it’s scroll stopping short-form clips or full podcast productions, Emma has the know-how to transform your ‘what’ into content that delivers.
At Define It Agency, we believe values aren’t just words, they drive how we think, act, and deliver. Our culture is defined by:
We care deeply about the work we do, the people we serve, and the impact we create.
We show up with enthusiasm, urgency, and a contagious drive to deliver results that matter.
We don’t wait for perfection, we move quickly, make informed decisions, and learn fast to keep momentum high.
Our team doesn’t end here. We build teams tailored to meet our clients’ needs, whether it’s growth, digital design, alliance management, event attendance teams, or anything in between. Whatever impact you need to achieve, we bring together the right expertise to make it happen.
Define It Agency is built on expertise, action, and impact.
If you’re ready to move strategically and execute with precision, let’s make it happen.
