Client Overview

A global leader in experience management, this consultancy delivers enterprise-scale listening programmes across diverse industries. Renowned for blending cutting-edge technology with expert insight, their partner ecosystem plays a pivotal role in delivering value at scale.

The Challenge

As the partnership network expanded, the client recognised a critical need for greater consistency, alignment, and scalability. While partnerships were delivering value, there was untapped opportunity to formalise frameworks, accelerate growth, and sharpen their strategic edge.

Our Approach

Define It Agency partnered with the client to bring structure and strategy to their alliance model. Our focus: building sustainable tools and processes to strengthen collaboration and scale with confidence.

Key deliverables included:

• A strategic review of existing partnerships to surface high-impact opportunities
• Defined frameworks to drive alignment, accountability, and commercial value
• Bespoke toolkits to enable internal teams to manage and grow partnerships effectively

The Outcome

The project positioned the client to lead with greater clarity, consistency, and commercial impact by:

• Delivering a practical suite of resources, including a Partnership Handbook and engagement frameworks
• Reinforcing their position as a trusted, independent collaborator within the ecosystem
• Providing a strategic roadmap for future growth, enabling smarter investment in partnerships

Conclusion

This project reflects the client’s commitment to evolving their alliance structure to meet the demands of scale. By building the right foundations, they’ve not only elevated their internal capability — they’ve strengthened their competitive advantage in the market.

“Define It Agency / Sophie joined us to provide a much needed independent review and reshape of our approach to working with our partners. Their work was fast paced, thorough and set the foundations for our strategy of more effective partnerships for growth. The bonus – working with Sophie was a genuine pleasure!”

— CEO