Our Mission
We exist to scale brands through bespoke customer experiences that connect human connection with commercial intent.
At Define It Agency, we design and deliver experience-led growth that builds trust, loyalty, and sustainable momentum across an organisation’s pipeline and sales performance. Every experience we create is designed to work commercially, not just creatively, ensuring growth is intentional, measurable, and built to last.
Why we exist
Too much growth today is built on repetition.
- The same tactics.
- The same campaigns.
- The same thinking, just dressed differently.
We don’t believe in cookie-cutter approaches, templated solutions, or colouring inside the lines. Growth doesn’t come from doing what everyone else is doing. It comes from understanding what your organisation needs, what your customers value, and what’s actually possible when experience is designed properly.
We operate in the art-of-the-possible space, thinking beyond convention, challenging default approaches, and designing growth that stands apart rather than blends in.
If you’re looking to follow the crowd, we’re not the right partner.
If you’re looking to lead it, we are.
Why Define It Was Built
Define It was built from first-hand experience inside organisations where growth was high on activity but low on alignment.
After operating across technology, consulting, and partnership-led ecosystems, delivering multimillion-pound commercial outcomes, one pattern became clear:
Growth breaks when leadership fragments.
Growth accelerates when experience, strategy, and commercial intent align.
Define It exists to bring that alignment into the room.
Founded by Sophie Smoker, the agency combines behavioural insight, commercial judgement, and enterprise experience to help organisations define growth before scaling it.
How we work with clients
We don’t skim the surface. We get under the skin of the organisations we work with.
As a trusted partner, we take the time to deeply understand your business, your people, your customers, and your ambition. Every campaign, experience, and growth initiative we build is bespoke, designed specifically around your objectives, your audience, and your commercial reality.
- Nothing is off the shelf.
- Nothing is inherited from another client.
- Everything is built with intent.
Our capability
Across Define It Agency, we bring together an elite set of skills shaped by global consulting, technology, and enterprise environments.
Our core team includes Non-Executive Directors, strategists, and senior leaders with over 30 years of experience delivering growth within complex, multimillion-pound organisations. This experience gives us the judgement to operate at leadership level and the confidence to challenge when it matters.
For delivery, we work with the best partners in the industry, from content creators and immersive experience designers to event venues and production specialists, assembling teams around what each client actually needs, not a fixed internal model.
Experience without limits
We design experiences across physical and digital environments, ensuring your brand shows up consistently, credibly, and powerfully wherever your audience engages.
From in-person moments to digital touchpoints, we connect experience end-to-end to deliver a true 360 return on investment.
Experience is not a moment.
It’s a system.
Our partnership mindset
We don’t work for our clients.
We partner with them.
Your success is our success.
Your longevity matters to us.
Your results are the measure of our work.
We build relationships for the long term, grounded in trust, honesty, and shared ambition, because sustainable growth is never transactional.
Frequently Asked Questions
Why is the Define It stage mandatory before execution?
Because execution without definition creates activity, not growth.
We do not deliver campaigns, partnerships, or events in isolation. Every piece of work must be anchored in clearly defined commercial priorities, buyer behaviour insight, and leadership alignment.
The Define It stage ensures we are solving the right problem before scaling effort or investment.
Execution only follows direction.
Can we move straight into execution?
In limited cases, yes.
If clarity already exists and leadership alignment is strong, we may move directly from a Define It Revenue Sprint™ into focused execution.
However, we do not undertake execution where growth direction is unclear or fragmented.
What’s the difference between the Revenue Sprint and the Define It Phase?
The Revenue Sprint™ is a focused commercial checkpoint.
It identifies scalable growth opportunities and defines where growth should come from next.
The Define It Phase is deeper, leadership-level work.
It aligns the organisation around direction, redesigns growth around buyer behaviour, and builds the foundation for sustained scale.
Sprint = clarity.
Define It Phase = alignment and structural direction.
Can your work be supported through Marketing Development Funds (MDF)?
Yes.
In many cases, part or all of our work can be offset through Marketing Development Funds provided by technology partners.
We work closely with organisations and their partner ecosystems to align our engagement with eligible MDF frameworks where appropriate.
This is explored during the discovery stage.
Do you work with smaller tactical projects?
No.
We partner with organisations where growth direction, alignment, and commercial impact matter.
If you are looking for isolated marketing activity or short-term campaign support without definition, we are unlikely to be the right fit.
How long does the Define It Phase take?
The Define It Phase is structured around the ambition and complexity of the organisation.
Timelines vary based on leadership scope, growth velocity, and the depth of alignment required. It is intentionally not templated.
Is this traditional consultancy?
No.
Our work combines behavioural insight, commercial judgement, and real-world growth experience. It is practical, decision-enabling, and anchored in execution — not theoretical strategy documents.
What happens after the Define It Phase?
Once direction is defined and leadership alignment is achieved, we either:
- Support execution directly
- Work alongside internal teams
- Operate through partnership ecosystems
Execution is always built on what has been defined.
We’re here to help ambitious organisations grow differently, and grow properly.
- Defined.
- Intentional.
- Built around people.
