Event: Agentforce World Tour London 2025
Client: Define It Agency
Service: Strategic Event Attendance
Result: 23 Ideal Customer Profile (ICP) Leads in 4 Hours

The Challenge

With a one day opportunity to connect with Salesforce Partners and Enterprise decision
makers at the Agentforce World Tour, Define It Agency needed to maximise brand presence
and generate meaningful leads without a stand, without a pitch deck, and without the fluff.
The goal was clear: high-impact conversations that drive the pipeline.

Our Approach

We deployed two trained Event Attendance Representatives with just 72 hours to upskill.
Backed by a detailed brief and aligned messaging, they were equipped to:

● Engage CMOs, CEOs, VPs of Sales & Alliances
● Lead value first conversations focused on the attendee’s challenges
● Position Define It Agency as a strategic growth partner for Salesforce ecosystem
businesses
This wasn’t about footfall, it was about quality interactions with the right people.

The Execution

● Time on Floor: 4 hours
● Team: 2 reps (plus real-time HQ support)
● Focus: Conversations over collateral, ICPs over volume
● Materials Used: “Who We Are” and “Tactical to Strategic Alliances” flyers

The reps used strategic openers like:

“What are your top 3 growth challenges right now?”

“How are you managing co-selling motions with Salesforce?”

These sparked genuine conversations and led to strategic introductions for
follow up.

The Results

● 23 ICP-qualified leads
● 100% lead handover within 24 hours
● Team fully upskilled in 72 hours
● Conversations with decision makers across GSIs, RSIs, and enterprise leaders

The Takeaway

In under 4 hours, Define It Agency didn’t just show up, they stood out.

By prioritising strategy over sales scripts and investing in quality conversations, we unlocked
a pipeline of growth ready opportunities from a single day on the ground.

When you define it, we make it happen.

Ready to transform your next event into a growth opportunity? Let’s talk.
ready@defineitagency.com